Advertising Policy

Advertising Policy: We hold all advertising on StakesBook to strict standards that protect our readers and maintain our editorial integrity.

Overview

Advertising Policy: StakesBook operates as an affiliate-driven media site within the online gambling industry. We accept advertising from casino operators, software providers, and related businesses. This policy outlines the principles and standards that govern all advertising on our platform.

Advertising Standards We Follow

All advertising published on StakesBook must comply with:

• UK Advertising Standards Authority (ASA) CAP and BCAP Codes
• UK Gambling Commission (UKGC) advertising guidelines
• The Gambling Industry Code for Socially Responsible Advertising
• Relevant advertising standards in other jurisdictions where we operate
• Google’s gambling and games advertising policies

What We Will Advertise

Advertising Policy: We accept advertising from operators and partners who meet all of the following criteria:

• Hold a valid gambling licence from a reputable regulatory authority (e.g., UKGC, MGA, Gibraltar, Alderney)
• Do not target underage individuals in their marketing
• Provide adequate responsible gambling tools (deposit limits, self-exclusion, etc.)
• Are not listed on our blacklist for past misconduct or player complaints
• Present accurate and non-misleading bonus terms
• Do not make irresponsible claims about odds or expected winnings

What We Will Not Advertise

We categorically refuse advertising from or on behalf of:

• Unlicensed or illegally operating gambling operators
• Operators with a history of withholding player winnings
• Casinos that do not offer basic responsible gambling tools
• Any product or service that targets minors
• Services that promote excessive gambling or “get rich quick” narratives
• Operators sanctioned by regulators for advertising violations
• Fraudulent or scam operations

How We Label Advertising

Transparency is non-negotiable. All advertising content on StakesBook is clearly identified:

Editorial Independence

Advertising Policy: Advertisers do not have editorial control over our content. Paying for advertising or a featured placement does not guarantee a positive review, a specific star rating, or the suppression of negative information. Our editorial team operates independently from our commercial team.

If an advertiser requests changes to editorial content that conflict with our editorial standards, we will decline — even at the cost of the advertising relationship.

Responsible Gambling Requirements in Advertising

All promotional content — whether our own or provided by an advertiser — must include appropriate responsible gambling messaging:

• An 18+ or “BeGambleAware” notice where space permits
• No claims that gambling can guarantee financial returns
• Bonus advertising must reference wagering requirements clearly
• No urgency/pressure tactics that encourage impulsive gambling decisions

Complaints About Advertising

If you believe any advertising on StakesBook violates these standards or applicable regulations, please contact us or submit a complaint directly to the Advertising Standards Authority (ASA).