Table of Contents
Advertising Policy: We hold all advertising on StakesBook to strict standards that protect our readers and maintain our editorial integrity.
Overview
StakesBook operates as an affiliate-driven media site within the online gambling industry. We accept advertising from casino operators, software providers, and related businesses. This policy outlines the principles and standards that govern all advertising on our platform.
Advertising Standards We Follow
All advertising published on StakesBook must comply with:
- UK Advertising Standards Authority (ASA) CAP and BCAP Codes
- UK Gambling Commission (UKGC) advertising guidelines
- The Gambling Industry Code for Socially Responsible Advertising
- Relevant advertising standards in other jurisdictions where we operate
- Google’s gambling and games advertising policies
What We Will Advertise
We accept advertising from operators and partners who meet all of the following criteria:
- Hold a valid gambling licence from a reputable regulatory authority (e.g., UKGC, MGA, Gibraltar, Alderney)
- Do not target underage individuals in their marketing
- Provide adequate responsible gambling tools (deposit limits, self-exclusion, etc.)
- Are not listed on our blacklist for past misconduct or player complaints
- Present accurate and non-misleading bonus terms
- Do not make irresponsible claims about odds or expected winnings
What We Will Not Advertise
We categorically refuse advertising from or on behalf of:
- Unlicensed or illegally operating gambling operators
- Operators with a history of withholding player winnings
- Casinos that do not offer basic responsible gambling tools
- Any product or service that targets minors
- Services that promote excessive gambling or “get rich quick” narratives
- Operators sanctioned by regulators for advertising violations
- Fraudulent or scam operations
How We Label Advertising
Transparency is non-negotiable. All advertising content on StakesBook is clearly identified:
| Content Type | Label Used |
|---|---|
| Paid-for banner advertisements | “Advertisement” or “Ad” |
| Sponsored articles or reviews | “Sponsored” or “Paid Partnership” |
| Affiliate-linked casino listings | “*Affiliate Link” or “We may earn commission” |
| Featured placements in top lists | “Featured” or “Promoted” |
| Independently reviewed content | No special label — this is our default editorial content |
Editorial Independence
Advertisers do not have editorial control over our content. Paying for advertising or a featured placement does not guarantee a positive review, a specific star rating, or the suppression of negative information. Our editorial team operates independently from our commercial team.
If an advertiser requests changes to editorial content that conflict with our editorial standards, we will decline — even at the cost of the advertising relationship.
Responsible Gambling Requirements in Advertising
All promotional content — whether our own or provided by an advertiser — must include appropriate responsible gambling messaging:
- An 18+ or “BeGambleAware” notice where space permits
- No claims that gambling can guarantee financial returns
- Bonus advertising must reference wagering requirements clearly
- No urgency/pressure tactics that encourage impulsive gambling decisions
Complaints About Advertising
If you believe any advertising on StakesBook violates these standards or applicable regulations, please contact us or submit a complaint directly to the Advertising Standards Authority (ASA).
Last updated: March 2026
