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Affiliate Disclosure: We believe you have the right to know exactly how StakesBook operates and how we earn revenue. Here’s the full picture.
Summary: StakesBook earns commission when you sign up to a casino through our links. This never costs you anything extra. Our reviews are based on independent testing and editorial standards — not on commission rates.
What Is Affiliate Marketing?
Affiliate marketing is a performance-based arrangement in which a website (the affiliate) earns a fee for referring customers to a business. In the iGaming industry, this typically means we receive a commission when a user we refer signs up and deposits at an online casino or sportsbook.
This is a standard and widely accepted business model used by many comparison, review, and media websites across all industries.
How StakesBook Earns Revenue
StakesBook generates revenue through the following affiliate arrangements:
- Revenue Share (RevShare): We receive a percentage of the net gaming revenue (NGR) generated by players we refer, over the lifetime of their account.
- Cost Per Acquisition (CPA): We receive a fixed fee when a referred player registers and meets a qualifying deposit threshold.
- Hybrid Deals: A combination of both CPA and revenue share.
- Flat-Fee Placements: In some cases, we accept a fixed payment for featured placement in lists or homepage positions — this is always disclosed within that content.
What This Means for You
When you click a link on StakesBook and register at a casino, you will typically receive any welcome bonus or promotions advertised on that page. You do not pay any additional fees or receive reduced bonuses because of our affiliate relationship. Our compensation comes from the operator, not from you.
How Commission Affects Our Rankings
This is the most important question for any affiliate site. Here is our honest answer:
- Commission rates do not determine which casinos we recommend or how highly we rank them
- Our editorial team evaluates casinos based on licence quality, game selection, bonus fairness, payment speed, customer support, and responsible gambling tools
- A casino offering a high commission rate will not receive a higher review score if it doesn’t meet our quality criteria
- We list and review casinos we do not have affiliate relationships with, for informational completeness
- We will negatively review or blacklist casinos that we have affiliate deals with if they engage in unfair practices
Featured & Sponsored Content
Where content on StakesBook has been sponsored or paid-for by an operator, it will be clearly labelled as “Sponsored”, “Paid Partnership”, or “Advertisement”. Native advertising will always be distinguishable from editorial content.
Third-Party Links
StakesBook may contain links to third-party websites that we do not have affiliate relationships with, including support organisations, regulatory bodies, and news sites. These links are provided for informational purposes only and we earn no commission from them.
Regulatory Compliance
Our affiliate disclosures comply with:
- The UK Advertising Standards Authority (ASA) and CAP Code
- The US Federal Trade Commission (FTC) guidelines on endorsements and testimonials
- GDPR and applicable data protection regulations
- Relevant gambling advertising regulations in the jurisdictions we operate
Contact Us
If you have any questions about our affiliate relationships, revenue model or Affiliate Disclosure, please don’t hesitate to contact us. We are committed to full transparency.
Last updated: March 2026
